The company’s co-founders, brothers Gunārs and Artūrs Vīganti, are advocates of a healthy lifestyle, and both enjoy eating delicious yet healthy meals. Since the brothers also share a “green” mindset, they were both equally convinced that their diet should consist of organically grown and produced food. At that time, organic beef – which both brothers enjoyed so much – was not readily available on the market, so they decided to start raising organic beef cattle themselves.